A tool or other feature is provided during electronic content creation that allows the designer or other content creator to configure analytics for electronic content being created. For example, an analytics tool icon may be selected from a palette of other common tools used during content creation. In response, the user's mouse takes on a specific look to indicate to the content creator that he or she can now begin implementing analytics. The content creator can then click various objects within their content, select corresponding events to track, and otherwise specify the details of the analytics that he or she wishes to add to the content. As a specific example, after selecting a component on a content development canvas, a component-specific dialog box is displayed showing a menu that allows the creator to instrument various events associated with the component with analytics.