An apparatus and a system for affixing a label to a cup, bottle and/or container is provided. The apparatus and system may allow for affixing a pre-printed label having a plurality of colors and indicia thereon to a cup whereby the label may be viewed as integral part to the cup itself. The preprinting of the labeling prior to the affixation of the cup insures consistency and uniformity of the indicia thereon. Additionally, the printing of the label prior to affixing it to the cup may allow the printer to ensure proper angles of the indica prior to the application of the label onto the desired cup apparatus. Moreover, the present invention may allow for the peeling away of a portion if the label to review the outside edge of the receiving cup/container.