A swiveling tip for a fishing rod includes a housing with a barrel positioned therein and a roller. The housing includes a first bore for receiving the barrel and a second bore for receiving a fishing rod. The barrel is capable of rotating 360° around a longitudinal axis of the second bore. The barrel has an axle mounting member at a distal end thereof and a through hole that is parallel to and offset from the second longitudinal axis for receiving a fishing line. The roller is configured to rotate about the axle and is adapted to redirect the fishing line from a first direction to a second direction.