A sheet feeder is provided with a storing section for storing transfer sheets, a feed roller for feeding the transfer sheets stored in the storing section one by one from the uppermost one; a separation roller arranged to face the feed roller; a transport roller arranged downstream of the feed roller in a transport direction; and a transfer sheet guide for guiding the transfer sheet to the transport roller, wherein the transfer sheet guide includes a guide face formed to extend from the storing section along the transport direction of the transfer sheet on or in a vicinity of an extension of a line tangent to the feed roller and the transport roller on the side of transporting the transfer sheet, the guide face being formed in an area between the storing section and the separation roller.