Apparatus including: a unit detecting a motion vector, among plural number of fields included in motion pictures, or fields, produced from the plural number of fields; a unit for converting the motion pictures into light-emission data for sub-fields; a unit for reconstructing the light-emission data for sub-fields, via calculating using the motion vector; and a unit for displaying the picture using the light-emission data outputted from the sub-field reconstruction unit, wherein the sub-field reconstruction unit selects the motion vector ending at a reconstruction target pixel of other one (1) field, among the motion vectors detected by the motion vector detection unit, and calculates a position vector, by multiplying a predetermined function onto this, and thereby reconstructing light-emission data for one (1) sub-field of the reconstruction target pixel, using the light-emission data for sub-fields corresponding to the one (1) sub-fields within the pixel, which is indicated by the position vector.