An image forming apparatus includes an image carrying member, a transfer unit, a pre-heating unit, a fixing unit, a first temperature sensor, and a first heat controller. The image carrying member carries a toner image. The transfer unit transfers the toner image carried on the image carrying member to a recording medium transported to a transfer position. The pre-heating unit selectively heats the recording medium before the recording medium is transported to the transfer position. The fixing unit fixes the toner image on the recording medium. The first temperature sensor detects temperature of the recording medium as the recording medium passes through the pre-heating unit. The first heat controller changes an amount of heat energy to be applied to the recording medium per unit area of the recording medium by the pre-heating unit. The first heat controller is controlled based on a detection result of the first temperature sensor.