A method for identification using a portable wireless communication device of a person, the method comprising: activating (62) an application installed on the device to enable wireless transmission of an identification code associated with the person; receiving (67) the identification code by a receiver; and performing (68) a predetermined operation by the receiver in response to the received identification code; wherein the identification code is transferable to another device and a privacy level is applied on the identification code to control the visibility of the identification code to other devices; and wherein the identification code is transmitted directly by a wireless transmitter of the portable wireless communication device to the receiver.