A system, method and computer program product for instant redirection of an online consumer from a referring website to a vendor website is disclosed. The method includes administering, via a single administrator, a plurality of referring websites in a plurality of goods and service provider categories and associating a single URL (uniform resource locator) for a client's website with at least one zip code as predetermined by the client. The method also includes automatically determining a zip code for the consumer visiting one of referring websites and comparing the zip code predetermined by the client with the consumer's zip code for a match. The method further includes instantly redirecting the consumer's browser to the client's website via the single URL when there is a match and otherwise directing the consumer's browser to a self-maintaining goods and service provider directory for a specific zip code.