Invention Grant
US08171022B2 Methods, systems, and computer program products for facilitating user interaction with customer relationship management, auction, and search engine software using conjoint analysis
有权
方法，系统和计算机程序产品，用于通过联合分析促进用户与客户关系管理，拍卖和搜索引擎软件的交互
- Patent Title: Methods, systems, and computer program products for facilitating user interaction with customer relationship management, auction, and search engine software using conjoint analysis
- Patent Title (中): 方法，系统和计算机程序产品，用于通过联合分析促进用户与客户关系管理，拍卖和搜索引擎软件的交互
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Application No.: US11268673Application Date: 2005-11-07
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Publication No.: US08171022B2Publication Date: 2012-05-01
- Inventor: Jeffrey M. Johnston
- Applicant: Jeffrey M. Johnston
- Agency: Jenkins, Wilson, Taylor & Hunt, P.A.
- Main IPC: G06F7/00
- IPC: G06F7/00 ; G06F17/30
Abstract:
Methods, systems, and computer program products for combining conjoint analysis with customer relationship management software, search engine software, and auction software are disclosed. According to one method, conjoint analysis is used to facilitate user interaction with a search engine. According to the method, search keywords are received as a user and treated as attributes by a conjoint analysis application. The conjoint analysis application presents the user with paired trade-off questions regarding the search keywords. Conjoint analysis is performed based on user responses to the questions. Based on the user's responses to the questions, relative importance weightings are computed for keywords. The keywords and the relative importance weightings are input to a search engine. The search is performed using the keywords. Results to be output to the user are selected based on occurrences of the keywords in the search results and the relative importance weightings.
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