Disclosed is a method for optimizing internet traffic flow through a web network including the steps of collecting content data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the web network, and modifying the web network based on the overall content value and the content data, so as to maximize the value of the web network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor for determining a revenue value for each content element, and to calculate an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the web network.