Dispatching an incoming message from a queue into message transfer session(s) from which message consumers may draw messages. The message is reversibly received from the queue, whereupon a context of a message is identified. If the context correlates to an existing message transfer session, the message is ultimately assigned to a message transfer session. If the context does not correlate to an existing message transfer session, a new message transfer session is created, and the message is assigned to that new message transfer session. Upon receiving an acknowledgement of successful processing of the message, the removal of the message from the queue-like communication medium is assured. Upon receiving an acknowledgement of unsuccessful processing of the message, the message is restored to the queue-like communication medium.