A personal digital electronic device is provided with two enhancements, namely (a) an IR receiver and associated circuitry and software/firmware for mimicking a laser scanner operation, so that information existing in physical form with an associated bar code may be entered into the personal digital electronic device at the point of transaction; and (b) a radio receiver and associated circuitry and software/firmware to receive and process RDS feeds, so that offers, coupons and promotions embedded in the RDS feeds may be detected and used to place or update information on the personal digital electronic device. The personal digital electronic device is enabled for communication with a bar code scanner preferably using the “active light” communication technology.