A feeding device has a conveying roller that rotates in a forward direction and a reverse direction, to selectively convey a sheet in a conveying direction and a reverse conveying direction. A particular guide member is positioned on an upstream side, guides the conveyed sheet toward the conveying roller, and has a stopper that contacts an end portion of the sheet, thereby stopping movement of the sheet in the reverse conveying direction. A control unit causes the conveying roller to rotate the conveying roller in the forward direction, such that the sheet is conveyed to a predetermined position, then to rotate the conveying roller in the reverse direction, wherein the end portion of the sheet contacts the stopper while the conveying roller rotates in the reverse direction, and then to again rotate the conveying roller in the forward direction, such that the sheet is conveyed toward the conveying roller.