A printing apparatus is provided with a line-type ink jet head having a plurality of blocks on each of which a set of ink ejection elements are arranged. A drive signal generating unit is configured to generate a drive voltage signal including a prepulse to be applied to the set of the ink ejection elements for each block, based on data indicating a number of times of ejecting ink to each pixel; and a first storage unit is configured to store a drive signal adjustment value to adjust a set of a voltage value of the drive voltage signal and a width of the prepulse for each block. The drive signal generating unit generates the drive voltage signal for each block, based on the drive signal adjustment value for each block read out from the first storage unit.