A writing implement with a thermochromic coloring color-memory composition which comprises a homogeneous solubilized mixture of (A) an electron donative coloring organic compound, (B) an electron accepting compound and (C) a reaction medium which controls color reactions of the components (A) and (B), wherein a complete decoloring temperature (T4) of the thermochromic coloring color-memory composition is 50° C. or higher and a coloring starting temperature (T2) of thermochromic coloring color-memory composition is 10° C. or lower regarding the color density-temperature curve, and the thermochromic coloring color-memory composition has color-memory ability at the ordinary temperature range.