The subject matter disclosed herein relates generally to a biocompatible, biodegradable, and moldable plastic carrier for a fish attractant or stimulant suitable for use as a component of an artificial fish bait. The carrier comprises one or more grades of poly(vinyl alcohol), a plasticizer, a humectant, and water. It may additionally contain one or more of the following additives: fish olfactory/gustatory stimulants, visually stimulating colorants, preservatives, scrim, and biodegradation enhancers. The present subject matter additionally relates to a method for the production of such carriers and fish bait or lures incorporating the carrier.