The present invention deals with the ability to transform a variety of inert, synthetic, popular, modern nonwovens and other filamentous materials into reactive products having a wide and diverse varying nature due to the coatings that can be successfully applied. This principle holds true especially for the web forming nonwovens of which the high lofts are an ideal dimensional matrix material, for not only having a good carrying capacity for a wide variety of active ingredients, but can scrub and entrap soils and particles as well, sometimes simultaneously. The active ingredient is held and protected within the open cell of the carrier media by means of an adhesion enhancing agent, such as a tackifier, that is coated on the fibers of the nonwoven carrier.