An apparatus which concurrently shoots a movie and a still image, comprises an image sensing unit which generates movie data and still image data; a storage unit which stores the generated still image data in a temporary memory area at predetermined time intervals; a detection unit which detects at least one of feature information, audio information and operation information; an analyzing unit which analyzes the detected information; a control unit which outputs, based on an analysis result, an instruction used as a trigger for selecting still image data among the still image data stored in the temporary memory area; an image processing unit which performs image processing on the selected still image data selected in accordance with the instruction used as the trigger; and a recording unit which records the processed still image data.