Proprietary rights logos are detected in a video. The video is divided into a plurality of regions that are analyzed for generic proprietary rights logo features. A confidence mask is generated that comprises a plurality of scaling factors, each scaling factor corresponding to a region of the video and indicating a likelihood that the corresponding region of the video includes a proprietary rights logo. The scaling factors of the confidence mask are applied to the video data to generate an altered video. The altered video is analyzed to determine a confidence measure that the video includes a reference proprietary rights logo.