Described is a developing roller, which makes it possible to appropriately peel developer off the developing roller, even if the developing roller is a small-sized. The developing roller includes a non-magnetic developing sleeve and a magnetic member installed into an inner space of the developing sleeve and having plural magnetic poles including a peeling magnetic pole. When a reference position is defined as such a position that exhibits a maximum value of magnetic flux density to be generated in a normal direction by the peeling magnetic pole, a magnetic-flux density flat region within which the magnetic flux density is kept at substantially a constant value being closely approximate to the maximum value of the magnetic flux density and the reference position is included, exists while fulfilling an Equation indicated as follow: Z≧7° where numeral Z indicates an angle of the developing roller in the magnetic-flux density flat region.