An input situation can be represented by at least a first context variable. Data that includes interest values for multiple context variables can be provided and obtained. The obtained data can include a first data pertaining to the input situation and a second data pertaining to one or more other situations. It can be determined whether the first context variable is associated with a discrete range of values or a continuous range of values. At least a portion of data pertaining to the situations can be determined to be proximate data when the first context variable is associated with a continuous range of values. Based on the input situation and the proximate data, an interest value for the first input situation can be determined as a prediction of the interest in the input situation.