An e-commerce system, comprising a master console software application executing on a first network-connected server and accessible to a plurality of external systems used by merchants, a shopping cart software application executing on a second network-connected server and coupled to the first server, and interface software executing on the second server for interacting with content associated with a first user is disclosed, wherein a merchant interacts with the master console software application to load information about a product available for promotion and sale by the first user, the master console software application makes that information available to the shopping cart software application, and the interface software provides information and code related to the specific product to the content, the code compatible with the content, and upon the code being activated in the content by a second user, the second user is connected to the shopping cart software application, and is thereby enabled to buy the product.