A multimedia administration system with a central media data repository. The system repository contains metadata utilized for various queries including search, channels of distribution and account information. The system organizes and distributes media over an area wide broadcast network. The system uses custom meta tags to selectively update media files and metadata on a scheduled basis automatically without having to manually update this data in the system. The system spiders these meta tags on a scheduled basis to automate the programming of the media content over the broadcast network Platform System. The system also groups, associates, and affiliates various networks into nodes for broadcast over networks. Clients can communicate with users who are watching their videos. The clients can upon demand present content to viewers with more content related to the original video content in the form of another video, web links URLs, PDF literature, and/or voice files.