Embodiments relate to pushing data to mobile devices more efficiently. In a first embodiment, a computer-implemented method receives pushed data on a mobile device. The method includes: (a) recording, at a memory of the mobile device, information describing activity occurring on the mobile device during a first time period; (b) sending, from the mobile device to a server, data indicating the first time period and activity data indicating whether the mobile device was active during the first time period; and (c) during a second time period occurring after the recording (a) and sending (b), receiving application data pushed to the mobile device at a first rate determined based at least in part on the activity data sent to the server in (b), wherein the second time period is determined by the server based at least in part on the data indicating the first time period.