Creation and maintenance of a web page can be facilitated using an interactive web application that runs in a browser at a client machine. The interactive web application can be provided to the client machine over a network by a development application at a server. Using the interactive web application, a user can configure various aspects of a web page, including but not limited to layout, colors, fonts, tools, live dynamic content, and the like, directly on the sever without knowledge of mark-up language coding or other techniques such as cascading style sheets.