The technology generally relates to predictively launching applications and powering up devices. Embodiments may include a computer-implemented method that maintains a plurality of individual folders. The individual folders may include one or more applications. A command may be used to open a selected folder. In response to receiving the command, embodiments may predict which application in the selected folder will be selected for launching and load program code associated with the predicted application into active memory. A command to launch a selected application included in the selected folder is received and, in response, the selected application is launched.