A shoe, including a sandal, with a transparent plastic film visible display within a permanent pouch or detachable showcase, constructed to receive, retain and display interchangeable inserts. Insert array blanks provide for Do It Yourself heat or pressure sensitive adhesive applications or can be Pre Customized fashion designs, both with quick and easy in and out insertion and replacement to match or coordinate with a variety of fashionable ensembles. The pouch or detachable showcase is mounted on the shoe in a manner which retains the insert in a substantially constant position while the wearer of the shoe is walking.