A transmission control device determines cells, each of which has the number of reception users larger than a predetermined value, as a first group and sends data to the first group cells in the point-to-multipoint transmission mode. The transmission control device also determines cells, each of which has a few MBMS reception users and whose neighboring cell is a first group cell, as a second group and sends data to those cells in the point-to-multipoint transmission mode. The transmission control device sends data to other cells in the point-to-point transmission mode. In this way, the transmission control device selects cells to which data is sent in the point-to-multipoint transmission mode and, at the same time, allows a mobile station near the boundary of those cells to acquire a combining effect. Resource consumption amounts and improve coverage rate can be reduced when same data is sent to multiple mobile stations located in multiple cells.