Disclosed is an electronic imaging apparatus which has different drive modes of an image pickup device for image shooting between an image for detecting the face of a subject and an image for detecting a feature value for specifying an individual based on the detected face area. For example, the image for detecting the face of the subject can be shot in a drive mode for a low-resolution image and an image for detecting a feature value can be shot in a drive mode for a high-resolution image. For example, the drive mode for a low-resolution image can be a drive mode for live view display, while the drive mode for a high-resolution image can be a drive mode for shooting a still image.