A method and apparatus for the visual identification of materials for tracking an object comprises parameter setting, acquisition and identification phases. The parameter setting phase comprises the steps of defining acquisition parameters for the objects. The acquisition phase comprises the steps of digitally acquiring two-dimensional template image of an object, applying a flattening function and generating downsampled template version of the flattened template and storing it in a reference database with the flattened template. The identification phase comprises the steps of digitally acquiring a snapshot image, applying the flattening function and generating one downsampled version, cross-correlating the downsampled version of the flattened snapshot with the corresponding downsampled templates of the reference database, and selecting templates according to the value of the signal to noise ratio, for the selected templates, cross-correlating the flattened snapshot image with the reference flattened template, and identifying the object by finding the best corresponding template.