Systems and methods are disclosed for making content elements available for use at a public computing kiosk operated by a first-party operator. The public computing kiosk can receive a wireless communication from a hand-held device utilized by a second-party end user located in close physical proximity to the public computing kiosk. The wireless communication can include information identifying a third-party provider of the hand-held device with the third-party provider and the first-party operator being different entities. The public computing kiosk can transmit a request to a computing system including information identifying the third-party provider of the hand-held device, receive a transmission including a set of content descriptors, and display the set of content descriptors to the second-party end user. The public computing kiosk can also accept selection of content descriptors and execute at least one content element corresponding to at least one content descriptor.