Disclosed is a method and apparatus for managing transmit requests among a plurality of co-located transmitting devices each associated with a wireless transmitting protocol. The method comprises the steps of determining the cost associated with each of the transmit requests, wherein the cost is associated with the cost of granting the request and the cost of rejecting the request, granting the request associated with the lowest cost, and rejecting all other requests. In another aspect of the invention, the method comprises the step of determining whether the lowest cost is acceptable and rejecting the request associated with the lowest cost when the lowest cost is unacceptable.