In a braking/driving force control apparatus, a vehicle target braking/driving force and a vehicle target yaw moment through the control of braking/driving forces of wheels are calculated, and when the target braking/driving force and the target yaw moment cannot be achieved through the control of the braking/driving forces of the wheels, it is determined which one of the braking/driving force and the yaw moment should take priority on the basis of the target braking/driving force and the target yaw moment. When it is determined that the braking/driving force should take priority, the braking/driving forces of the wheels are controlled so as to attain the target braking/driving force as much as possible, and when it is determined that the yaw moment should take priority, the braking/driving forces of the wheels are controlled so as to attain the target yaw moment as much as possible.