Disclosed herein is a content management apparatus, including: content inputting means for inputting a content with which position information is associated; position information acquisition means for acquiring the position information associated with the content inputted by the content inputting means; tree production means for producing binary tree structure data corresponding to a binary tree having leaves to which contents inputted by the content inputting means correspond based on the position information of the contents acquired by the position information acquisition means; and determination means for extracting a node which satisfies a predetermined condition from among nodes of the binary tree structure data produced by the tree production means and determining those of the contents which belong to the extracted node as one group.