A method is provided for directed advertising on a shipment tracking status webpage. Advertisements are received and categorized based on preselected criteria. Shipping orders are received and tracking numbers associated with the shipping orders are provided. Tracking status information is received for the shipping orders. A tracking status request for a shipping order is received based on a tracking number. The tracking status information for the shipping order associated with the tracking number is accessed. The tracking information for the shipping order and at least one advertisement, which is selected based on the preselected criteria, is provided for display on the shipment tracking status webpage.