A method of managing inventory may include using a handheld scanning device to locate one or more inventory items on a retail display. The method may further include scanning the identification symbols of inventory items on a retail display to determine the type of the scanned item. An associated apparatus may include a communication interface to receive information from a remote database and to send information to a remote server. The received information may include predetermined information about proper locations for individual inventory items on the retail display, thereby reducing the need to manually determine the proper locations of multiple inventory items, which may be, for example, greeting cards on a retail store display.