Computer-implemented systems and methods for determining one or more actions to be taken with respect to a first entity. A computer-implemented method can be configured to receive data that is related to characteristics of the first entity as well as data that is related to a plurality of segments. Assignments are determined between the first entity and the segments based upon the characteristics of the first entity and the characteristics associated with the segments. A determined assignment includes a membership probability that is indicative of how probable is membership of the first entity with respect to a segment. One or more actions are determined for the first entity based upon the membership probabilities and action information associated with the assigned segments.