A system and method establishes communications between first and second parties. A request initiated by a first party is generated for establishing a communications channel over a first communications network between the first and second parties. An intermediary server device interrupts the request and attempts to generate the channel. If unsuccessful, the server device translates the request into a data network object, which is passed to the second party via a second communications network. The network object enables the second party to communicate acceptance for establishing communication with the first party over the first communications network. The second party invokes the network object upon receipt thereof or at a future time for creating a communications channel between the first and second parties. Alternately, the first party may establish a coupon for communication directly to a second party without a first prior attempt to create the channel.