A system and method are provided for managing multiple video players executing on a client software platform. The method includes the operation of displaying a plurality of video players viewable by an end user. Each video player can have at least one video data stream supplied over a data network. A priority value can be applied to selected video players. In addition, an amount of bandwidth available from the data network to supply the plurality of video players can then be determined. Another operation is calculating whether the selected video players can sustain a video playback quality above a pre-defined threshold using the determined amount of bandwidth available. This operation can include appropriately apportioning and managing bandwidth and/or processing power allotments between the video players based on the priority assignments when the bandwidth and/or processing power is less than what the video players want to consume A modify playback message may be sent to at least one video player when the video playback rate is not sustainable or has become sustainable again.