A visor protector for caps having a visor including a periphery having a front edge, a pair of lateral edges, and upper and lower sides. The visor protector includes a flexible body having an upper portion and a lower portion. The upper portion of the flexible body meets the lower portion of the flexible body at a leading edge of the flexible body. The upper portion of the flexible body is receivable on the upper side of the visor, and the lower portion of the flexible body is receivable on the lower side of the visor. The upper and lower portions of the flexible body cooperate to define a substantial U-shape, wherein the visor is receivable between the upper and lower portions such that the leading edge of the flexible body is substantially aligned with the front edge of the visor. The visor protector includes a pair of spring clips that each have a first leg that is engageable with the upper portion of the flexible body and a second leg that is engageable with the lower portion of the flexible body. The spring clips are configured to urge the flexible body into engagement with the visor. Indicia, such as advertising, can be placed on the visor protector to provide the perfect promotional platform for products.