A system and a method for advertisement for a business is provided. The contemplated embodiments of the system and method utilize a sign having interchangeable capabilities such that the sign may be changed based on promotional programs and or may be changed to display new design for advertisement. Additionally, a contemplated embodiment of the system and method utilize a sign that may be interchangeable and moreover may display three dimensional promotional materials including toys, small articles among others. The invention may comprise a plurality of parts including a first backboard portion having a plurality of slots wherein a second promotional material may be inserted in the backboard portions and may be removable inserted and interchanged based on desired promotions and display materials.