The liquid application apparatus applies liquid to media of a plurality of types having different widths in a widthwise direction that is perpendicular to a direction of conveyance of the media. The liquid application apparatus includes: a liquid application member which has an application surface applying the liquid to the media; and a liquid holding member which has a plurality of recesses arranged in the widthwise direction, a plurality of liquid supply ports arranged respectively in the recesses, and a plurality of liquid discharge ports arranged respectively in the recesses, the liquid holding member forming a plurality of liquid chambers with the recesses by abutting against the application surface of the liquid application member. The liquid is supplied through the liquid supply ports and discharged through the liquid discharge ports, respectively and independently for the liquid chambers as selected in accordance with one of the widths of the media so that the liquid is applied only to a region that is inside a range of the one of the widths of the media, of the application surface of the liquid application member.