An applicator head for cosmetic products such as mascara is described. The applicator head has at least two arched supports, each with and outwardly directed applicator surface. The arched supports surround a clearance and define a relatively large, expanded configuration for loading and application purposes. The arched supports flex inwardly, into the clearance, so that the expanded configuration can collapse to permit the applicator head to be drawn through a relatively smaller wiper opening. The applicator head can be used in stock packaging.