The present invention is directed to a display package for a toy product (e.g., a toy figure), the package facilitating demonstration of the toy's animated features, or provides animation features to a toy that otherwise would not otherwise not be animated. The display package of the present invention defines an enclosure that houses the toy. The display package includes a manually-manipulated animation mechanism that repositions the toy within the enclosure and/or moves a portion of the toy from a first display position to a second display position (and vice versa). For example, the display package may include a movable segment to which the toy is connected. An actuator drives the movable segment, which, in turn, generates motion in the toy (motion which simulates animation of the toy).