A data-encoded scraper for cleaning an opaque coating off a scratchcard or lottery ticket is provided. The data-encoded scratchcard scraper includes a scraper body with an integrally formed, or attached, machine-readable encoded data associable with unique end-user-specific data. The machine-readable encoded data preferably comprises barcode symbols.The scraper body is preferably a flattened, somewhat elongated curvilinear object having a rounded larger end, a rounded smaller end, and a narrow sidewall. The larger end is configured with a thumb-size indentation. The smaller end is configured with a small hole for a key ring. The sidewall is configured with multiple grooves suitable for efficiently scraping the opaque coating from the scratchcard.The machine-readable encoded data facilitates purchasing, re-loading of funds, collection of end-user-specific data, and presentation of end-user-specific offers, prizes, rewards, directed advertising, and the like.