A cross-flow tray is provided with a tray deck and groupings of cans separated by weirs. The cans have walls that surround vapor openings in the tray deck. Openings are provided in the walls to allow liquid to enter the cans from the tray deck. Additional openings are provided in the walls to allow liquid to exit the cans. Swirlers positioned within the cans induce a centrifugal swirling motion to the vapor and liquid to facilitate mass transfer and/or heat exchange between the vapor and liquid within the cans.