Apparatus for loading and feeding hay bales including a transport vehicle having a flatbed and a tiltable support frame mounted to the flatbed for carrying a stack of bales. A hoist is used to tilt the support frame from a horizontal hay bale transport position to a vertical position against a bale stack for picking up a bale stack. Squeeze arms are used to secure the bale stack to the support frame. An endless chain on the support frame is used to selectively move the bales forwardly. A flaker is mounted at a forward end of the flatbed for receiving a bale advanced thereon and selectively flaking off portions of the bale. A tipping apparatus is provided for selectively tipping a bale advanced by the endless chain from the support frame onto the flaker.