The present invention is directed to a cationic polymer emulsion binder that may be combined with a cationic active ingredient and used as a non-woven binder. This combination of cationic binder and cationic active ingredient may occur as a mixture of a cationic binder and at least one cationic active ingredient, which is then applied to loose fibers to form a non-woven; or the combination may occur after a non-woven is formed using a cationic binder, and said non-woven is then contacted with a cationic active ingredient. Non-woven wipes of the invention retain far less cationic active ingredients during use, resulting in less waste and less use of the active ingredients for the same effect as wipes made with anionic or non-ionic binders.