In a hybrid vehicle 20, when the ECO switch 88 is turned on, a maximum allowable charging power Pcmax is set based on a vehicle speed and an ECO mode maximum allowable charging power setting map that is a second relationship having a tendency to allow charging of a battery 50 in comparison with a normal maximum allowable charging power setting map (Step S130), and an engine 22, motors MG1 and MG2 are controlled so that the battery 50 is charged with an effective charge-discharge power demand Pb* as a charging power demand set at Step S140 in accordance with state of the battery 50 within a range of the maximum allowable charging power Pcmax and a torque demand Tr* for driving is ensured (Steps S150-S280).