A co-extrusion process enhances the durability of the ultimate product over previous systems which use relatively fragile paint coatings to limit heat absorption. By providing near-IR transmissive and reflective pigments within the co-extruded polymers, a highly durable finished product is obtained. The co-extruded layers are disclosed for use in fence and deck applications, but will also find application in a wide variety of building product applications, both exterior and interior.